DRIVING PRODUCT AND STRATEGY
My Capabilities
Strategy & Product Execution
Building strategic theses across consumer and tech, then taking them from research to shipped product.
Consumer Analysis
Decoding what makes premium companies and brands work: materiality, ritual, store environment, category positioning.
Commercial & Capital Analysis
Unit economics, contribution margins, market sizing. The financial layer under every product and brand call.
Operating & Execution
Cross-functional execution and project ownership. Taking things from zero to shipped.
Professional Journey
01
Product & Strategy
From childhood in my family's restaurants to driving projects for Fortune 500s and startups, I have driven hands-on execution and strategy to elevate ideas into measurable impact.
02
Operator
I co-scaled a food truck and fashion label to $100K+ revenue respectively, and founded "The Boardroom", a community forging relationships between creative minds.
03
Analytical Lens
I write in-depth teardowns of premium consumer/tech operators — WHOOP, with Aesop and Aman in progress. Studying the materiality, ritual and category positioning that compounds at the top of consumer, luxury and wellness.
story
I am a UC Berkeley Haas undergraduate passionate about product and strategy across consumer and tech.
I grew up inside family-owned restaurants, which became my first classroom in customer-first thinking, supplier operations, and tactical marketing as we expanded to three locations. Since then, I have executed product and strategy work for Fortune 500s, startups, and consumer-AI teams, and co-scaled the BDC fashion label to multiple sold-out collections and $120K revenue within the first year.
I am now focused on the premium consumer, tech, luxury and wellness categories. Currently expanding my skillset and building toward an operator role.
I write in-depth teardowns of names like WHOOP, Aesop and Aman, decoding the unit economics, aesthetic architecture and consumer ritual underneath each one. This summer I'm joining Arthur D. Little NYC as a summer associate to sharpen the commercial layer that backs every taste call. Long term, I'm working toward a strategy, product or operator seat inside one of the names setting the bar in premium consumer, luxury and wellness.
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VIEW MY Teardowns