Our team consulted for Lexus to strengthen their wholesale e-commerce presence, enhancing the digital platform for collision centers and parts sales. I developed eight strategic promotion tactics and eight UI/UX improvements that streamlined navigation and improved conversion outcomes across customer segments.
Our team designed eight marketing strategies and four consumer journey maps to align offerings with dealer and customer needs. Delivering six final recommendations with full rollout strategy, AI integrations, and KPI-based performance frameworks, I helped position Lexus to scale its B2B and B2C e-commerce impact across North America.
